Our Story

Imagine the year is 1994 and you have a new baby. Together, you and your newborn will clock over 1,000 hours together at the breast. You look around for something to help you and your baby get positioned comfortably for this special time of togetherness, but find very limited options. You try:

- a bed pillow
- a U-shaped play pillow
- a large teddy bear
- a rolled-up towel
- a sofa cushion

Amazing as it seems, these were the choices available to new moms just 13 years ago. None of these choices stayed in place, and when Moms moved, babies often lost their feeding latch. So mothers would try to stay frozen in place for the whole feeding, which left them sore and uncomfortable.

We know because that's where we came in.

The first pillow specifically designed for breastfeeding

My Brest Friend was developed in a "laboratory" of new moms, babies, and breastfeeding experts who set out to do what no one had done before: create a pillow whose sole purpose was to answer all the needs of breastfeeding moms and babies. Spearheading the effort was inventor Andrew Zenoff, a bachelor who proved that sometimes the best ideas come from those who have just enough distance from a problem to imagine solutions that have never been considered before.

First, Andrew and his team compiled a list of every complaint breastfeeding moms could think of with the existing pillows. The list ranged from lower back pain due to improper support, to poor latch-on, to babies "rolling" inward or away during the feeding due to using U-shaped pillows. This began a lengthy cycle of design and test, followed by redesign and retest until we had built over 50 prototypes in a single year. We poked, prodded, raised, lowered, tightened, loosened, shifted and adorned until, at last, we had a pillow that our mom testers loved so much, they couldn't find a single way to improve upon it. Then, and only then, did we introduce My Brest Friend to mothers everywhere.

12 years later: the pillow loved around the world

Today, My Brest Friend's patented, wrap-around design has made fans in over 20 countries where it is sold, as well as being used in hundreds of NIC units and birthing hospitals. It is the #1 choice of lactation consultants, is sold by La Leche League, and consistently earns raves among nursing mothers, many of whom tell us our pillow has helped them achieve longer holding and feeding cycles with their babies. My Brest Friend has helped over 1,000,000 moms breastfeed their babies. Our stylish new prints and fabrics make My Brest Friend the perfect item to register for or give as a gift.